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Why the Sony a7s III Staying at 4K is Smart Move

In a summer of higher resolutions, Sony sticks with 4K and focuses on better pixels instead of more. This summer has been one of resolution bumps from the major players in camera platforms. It kicked off last year with Panasonic rolling out the 6K S1H. Then Canon went 8K with the EOS R5 and then Blackmagic Design went 12K weeks later with the Ursa Mini Pro 12K. For years now, we've all be eagerly awaiting the release of the new Sony a7S III and it's finally here. It shoots in 4K. 4K, which the RED ONE shot way back in 2006 for $17,500. Which your phone shoots. Which Sony full-frame mirrorless has been shooting for 5 years now. 4K. Not even 4K DCI but 4K UHD. There may be a bunch of chatter and meme's created off of this one spec, but before that explosion I just wanted to go on record and say I believe that this is a brilliant move by Sony. Because even though it still only shoots 4K UHD, it has a brand spanking new sensor. Sony put their focus on redesigning the sensor with the same resolution, but hopefully, it creates better images. They are doing so with larger photosites on the sensor. Read More...

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Published By: NoFilmSchool - Tuesday, 28 July, 2020

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