Netflix's creative decisions are heavily influenced by its data, which isn't necessarily a good thing, for several reasons. Like many of you, I am burnt out on Netflix. It's not that Netflix doesn't create great content, because they do, but they also create a lot of series and films that are very, very similar. I also have a fear of starting a new series, because who knows if Netflix will greenlight another season or not after data doesn't support the financial and creative decision. The streaming service calls itself “a data-driven company since its inception,” so Netflix sticks to its data-driven philosophy. Unfortunately, that data has become a problem for filmmakers, creative executives, and audiences. To fully understand the effect of Netflix's data reliance, we have to break down how and why the streaming giant uses the analytics-first philosophy. Three former Netflix executives and creatives spoke to Business Insider about the weaponization and “flawed science” of the streamer’s reliance on data. Read More...
Published By: NoFilmSchool - Tuesday, 4 October, 2022