It feels like we're covering a new AI in Hollywood topic every day, and that's because AI in Hollywood sounds like a threat most of the time. But two big stars are embracing one advantage of AI, which is sort of making their careers last forever...theoretically. According to Variety, Matthew McConaughey and Michael Caine have a new partnership with the voice cloning company named ElevenLabs to clone their voices so audiences have access to them long after they pass.This is a seismic shift that’s redefining what an acting career—and a legacy—looks like in the 21st century.Let's dive in. Putting the 'Human' Back in AI LicensingFor years, the talk around digital voices has been about fear and exploitation. People were worried about their voices being stolen - we saw Scarlett Johansson's voice stolen! Actors and their unions have rightly worried that studios would just scan their voice once and use it forever without a second dime or a word of permission.But ElevenLabs’ new Iconic Voice Marketplace is the first real attempt to flip that script and get actors paid for their vocals. By featuring legends like Caine, Liza Minnelli, and even John Wayne, they’re establishing a model where a company can’t just take a voice; they have to request approval and cut a formal licensing deal with the rightful owner or estate. It turns a vulnerable resource into a protected asset.And it can pay your family long after you're gone. For a 92-year-old like Michael Caine, he can continue to lend...
Published By: NoFilmSchool - Thursday, 13 November