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Why Are Canon Video Shooters Still Waiting On 24p A Decade After the EOS 7D?

A firmware update adds 23.98fps video to the Canon EOS-1D X Mark III. Canon released firmware version 1.1.0 to its flagship DSLR, the EOS-1D X Mark III, that added 23.98fps, commonly shortened to 24p to its video specs, and it immediately gave me flashbacks to the early days of the EOS 7D and 5D MK II. For the uninitiated, in the fall of 2009 Canon introduced the EOS 7D, a cropped sensor SLR that shot full HD 1920 x 1080 at 23.976, 25, and 29.97fps. It also recorded 720p at 59.94fps. Cool. At that time, the 5D MK II had already been out for a year, and it didn't tout 24p video, something video shooters wanted in the camera. Canon didn't see it the same at first. It took 18 months of constant customer feedback for Canon to add NTSC 24p and PAL 25p in the 5D MK II via firmware update. A decade later, for one reason or another, Canon has not fully realized that video shooters who buy its equipment want 24p and 25p as an option for each resolution. Right out the box. Read More...

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Published By: NoFilmSchool - Tuesday, 14 April, 2020

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