Have you ever found yourself convinced by a product claim simply because it was backed by numbers or expert opinions? That's usually what gets me in any aisle. And that strategy shows the power of logos in advertising. Logos is one of those amazing modes of persuasion that can help you get the general public on your side. It bypasses pure emotion and appeals to our rational minds, promising that a product or service is the most sensible and beneficial choice available.Today, we'll dig into that concept. Let's dive in. Logos DefinitionLogos is the use of logical argument and empirical evidence to support your point of view. Here's where facts, research, and even a consumer's inherent logic come into play. If you throw an apple up, it falls, that proves gravity. But if you tell them the story of Isaac Newton, and talk about his process to find gravity, including the apple falling from the tree, and write out the math of gravitational force, you're using logos.Aristotle in Advertising Most of the storytelling we deal with harkens back to Aristotle's "Poetics." It was the building block for drama and became a must-read for anyone interested in crafting their own plays, movies, televisions shows, and now advertisements.As advertising leans more and more on storytelling, "Poetics" has become even more important today.In Poetics, Aristotle said:"Of the modes of persuasion furnished by the spoken word there are three kinds. The first kind depends on the personal character of the speaker; the second on putting...
Published By: NoFilmSchool - Wednesday, 1 May