Even if you're not an Oscar winner, you can walk away with thousands of dollars worth of goodies. (Including land in Scotland?) It's been one whiplash of a week. Social media has been buzzing with—well, you know, that thing that happened during the Oscars ceremony. The show was so bad that we have written about how mean-spirited it was too, and how disconnected it all seemed from the actual art and love of film. The whole thing seems to have turned a spotlight on the Oscars as an institution, and how Hollywood, and its stars, seem to operate on another plane of reality. Look. Event gift bags are not a new thing. Trust me. I've seen it firsthand. Actors will swing by someone's house for a free Rolex, then take a provided car somewhere else to get yet more stuff. So for anyone already in the industry, it makes some sense that Hollywood's biggest and most glitzy event would have the most ridiculous swag bag. The "Everyone Wins" bag is the Oscars' most famous. Put together by marketing firm Distinctive Assets each year, it always makes the trades for its outlandish items. Read More...
Published By: NoFilmSchool - Thursday, 31 March, 2022