Movie studios are so desperate to make money, they're adding products to past films. Product placement has been around since the dawn of cinema. The 1919 Buster Keaton film The Garage was sponsored by the gas and oil companies used in the movie, and we have seen companies like Nike, Pepsi, Apple, and Dr Pepper pay millions to have their products appear in movies and TV. I mean, we all remember Spider-Man shooting his web at the Dr. Pepper can. Product placement is popular, and it works... which is why companies are thinking about retroactively adding them to older movies. Like what if Citizen Kane's Rosebud weren't a sled, but a designer toboggan? Or if the champagne in Casablanca were Coors Light? That might sound extreme, but companies are looking into ways to add things like billboards or even products on tables to older movies. The fact is, the total global product placement industry was said to be worth $20.6 billion in 2019 according to a report by data analysis firm PQ Media. Read More...
Published By: NoFilmSchool - Monday, 19 April, 2021