Lensrentals published its annual top rented photo and video equipment statistics. In 2020, the numbers got affected by the Coronavirus pandemic and lockdowns, but certain trends are still visible. Dominated by Canon and Sony, the photo/video gear rental market still favors the Canon EF Mount, Cinema cameras, and shows a shift from DSLRs to mirrorless. Founded in 2006, Lensrentals is – in their own words – the largest online rental provider for photography, videography, lighting equipment and accessories in the United States. The company’s headquarters is located in Memphis, Tennessee (with a satellite office in Nashville), but they ship rented gear all over the USA. Since 2016, Lensrentals publish a yearly blog post with a summary of the top rented photo and video products of the year. This is interesting as it shows certain trends in the photo/video rental industry. Let’s take a look at the latest article with the top rented gear of 2020. Top rented gear of 2020 on Lensrentals As Lensrentals states, the 2020’s numbers are affected by the Coronavirus pandemic and the lockdowns that came with it. Most of the events were canceled and that had a huge impact on the events photo/video segment, but Lensrentals still rented out a large amount of gear. First, let’s take a look at the list of most rented products in 2020: Canon 24-70mm f/2.8L II Canon 5D Mark IVCanon 70-200mm f/2.8L IS IISony Alpha a7 IIICanon 70-200mm f/2.8L IS IIICanon 35mm f/1.4L IICanon EOS RCanon 50mm f/1.2LSony 70-200mm f/2.8 GM...
Published By: CineD - Tuesday, 12 January, 2021