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This Sigma Lens Was Too Popular—Now It’s Getting a Major Overhaul

Following up on the news that Sigma was having trouble filling orders for its 200mm f/2 DG OS Sport, the company has now issued another new statement regarding this ultra-wide prime lens. Announced by Sigma, the company is changing the sales method for the Sigma 14mm F1.4 DG DN | Art due to the significant delays in delivery times. The company has also updated the name of the lens to be the full Sigma 14mm F1.4 DG | Art lens now, and will also be refreshing both its packaging and its pricing. Let’s take a look at all of the new details worth exploring.The New Sigma 14mm F1.4 DG | ArtWhile we’re not too surprised to see that the Sigma 14mm F1.4 DG | Art is selling out, it is a bit surprising to see a company like Sigma have to issue several announcements regarding the hot demand. Because of the huge amount of sales, it sounds like customers might have to expect significant delays.Here's a breakdown of the new sales method:Previously: Regular salesGoing forward: Made-to-order sales (orders will be accepted for a limited time and shipped at a later, scheduled date)Also, in an effort to meet “diverse customer needs and ensure stable product supply,” Sigma has also decided to change the product name and refresh the exterior design and packaging. Here's a breakdown of the old versus the new name.Previously: SIGMA 14mm F1.4 DG DN | ArtGoing forward: Sigma 14mm F1.4 DG | ArtThe big news here, though, is...

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Published By: NoFilmSchool - Yesterday

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