Look, almost every filmmaker in Hollywood is chasing the same thing: the four-quadrant blockbuster. It's the movie that gets your teenage niece, your cynical dad, your best friend, and her mom to pile into the SUV and sit their butts in the theaters.And these days, it's really hard to get that done.But then a movie like K-Pop: Demon Hunters comes along and we see Netflix do it...but from the comfort of your couch.This animated monster hit didn't just find an audience; it found all the audiences.And I think there are a lot of lessons in there for filmmakers everywhere.Let's dive in. - YouTubewww.youtube.comSo, What is a 'Four-Quadrant' Movie Anyway?Let's get this out of the way. The idea of a four-quadrant movie is not some mystical formula; it's just marketing speak for the four major audience demographics:Males Under 25Females Under 25Males Over 25Females Over 25Hitting one or two of these is great. That's how most movies get made. But hitting all four? That's how you print money.K-Pop: Demon Hunters is a masterclass in checking every single box without feeling like it was made by a committee.Cracking the Code: The 'K-Pop' PlaybookThe genius starts with the logline. You can see the whole movie in one sentence: A world-famous K-Pop girl group secretly protects the world from demons. It's a brilliant, high-concept fusion. It's Buffy meets BLACKPINK.It's instantly gettable, and it gives every quadrant a reason to sit on their couch and watch it together.So, how did they do it?Hooking the Under-25 CrowdThis...
Published By: NoFilmSchool - Yesterday