Generative AI is the talk of Hollywood because it's been stealing IP left and right. But what would happen if a studio just gave it all away? Well, Disney is about to find out. According to The Hollywood Reporter, Disney CEO Bob Iger stated during an earnings call that the service is "rolling out the biggest and the most significant changes—from a product perspective, from a technology perspective—since we launched the service in 2019."Maybe the biggest of these changes is that Disney+ subscribers may soon be able to create and share their own short-form AI videos featuring some of the world's most recognizable and valuable characters from the Disney catalog. Let's dive in. Our Fan Fiction FutureThis pathway for Disney is pretty interesting. While it is sure to come with some guardrails, they're basically handing IP over to users and allowing them to make their own short-form videos of characters in their massive catalog. In the call, Iger was clear about the goal: a "much more engaged experience" for users. The ability to create AI-powered UGC is seen as the primary driver for this engagement."The other thing that we're really excited about, that AI is going to give us the ability to do, is to provide users of Disney+ with a much more engaged experience, including the ability for them to create user-generated content and to consume user generated content—mostly short-form—from others," Iger said.This is a massive pivot for the company, which has been so protective of its IP and...
Published By: NoFilmSchool - Friday, 14 November