CODA's win was unprecedented... Look, we could spend dozens of articles talking about the slap, but there's so much more to unpack after an eventful Academy Awards—namely, CODA winning. Yes, after years of streamers like Netflix and Amazon pumping cash into prestige dramas to try to win Best Picture, Apple came in, bought a movie at Sundance, and then put a ton of cash behind it, getting it to peak in marketing at the right time. In the end, the "little film that could" picked up multiple awards. So why does this matter? Well, it has incentivized Apple and other streamers to pump even more money into movies. Original content is now the hottest commodity. For a long time, people assumed Academy members might be prejudiced against streaming movies since they were changing the entire format of Hollywood. They were balking at theaters, having small runs, and not having similar distribution. But now, with CODA's win, it seems like anyone can get in on the act. Read More...
Published By: NoFilmSchool - Tuesday, 29 March, 2022