We've been wondering how Disney and OpenAI's Sora would incorporate for a few months since they announced their collaboration. And now we have an answer.Disney CEO Bob Iger recently addressed how Disney would integrate Sora to their apps and what it meant for the future of storytelling at the company and on their platform.Deadline reported that during Disney’s latest earnings call, Iger was making one thing very clear: while the AI technology is transformative, it isn't here to replace the "magic" that makes Disney, Disney.But what does that really mean?Let's dive in. - YouTubewww.youtube.comA New Tool in the Animator’s BoxAI is the hottest button issue in all of Hollywood. So when Disney says they're working with the biggest AI company, people tend to worry.But according to Iger, the pact with OpenAI is about efficiency and enhancement, not a replacement for people who already work at Disney.Iger noted that the technology will not affect Disney’s "other programming", meaning the movies and TV shows should still be rooted in human writing and storytelling. But the Sora content will be debuting on Disney+ soon.The basic idea is that users of Sora have access to around 250 Disney characters. They're going to make vertical videos that doll out on the app.These videos will be around 30 seconds long, and the idea is to have YouTube-esque content on the app for people to enjoy short-form content.So this isn't like epic Disney storytelling; it's just kind of a gimmick for now. Even though Disney spent over...
Published By: NoFilmSchool - Yesterday