Universal swapped its car racing franchise and instead made it about spies. And it worked. When I was in 8th grade the movie that blew my mind was the original Fast and Furious. It was about a cop who infiltrated a street racing gang to figure out who was moving illegal goods through Los Angeles. The hot ticket item that was being stolen? DVD players (among other electronics). Well, last month, we saw the trailer for F9 debut with two characters driving a car with a rocket strapped to it into space. You gotta ask yourself, how did we get here? I wasn't the only one asking this question. The Ringer recently did a giant retrospective where they tracked the history of the franchise from then until now. Reading it was one of the most delightful experiences of my life. I am not kidding. After the first four movies did all right at the box office, Universal saw what could be seen as diminishing returns. They had hit the limit to what they could do, mostly because the audience they serviced was still relatively niche. I mean, how many street racers do you know? Read More...
Published By: NoFilmSchool - Friday, 30 April, 2021