As the coronavirus ravages Hollywood, Disney sees the writing on the wall and chooses streaming over everything else. In order to accelerate its direct-to-consumer strategy, Disney will be centralizing its media businesses into a single organization that will be responsible for content distribution, ad sales, and Disney+. This new structure means Disney is making streamable content its primary focus moving forward. The change comes as the coronavirus pandemic crippled theatrical business and ushered more customers towards its streaming options. This is a momentous shift in the way the largest studio thinks about entertainment, and makes a humongous change in the industry, with others likely to follow. As Deadline puts it, "Under the new structure, the focus will be on developing and producing original content for the company’s streaming services, as well as for legacy platforms. Distribution and commercialization will be centralized into a single, global Media and Entertainment Distribution unit led by Kareem Daniel, formerly president of consumer products, games and publishing." Read More...
Published By: NoFilmSchool - Monday, 12 October, 2020