When I'm scrolling on a streamer, I have to admit that if I see a famous face in the thumbnail, I take that title a little more seriously. Streamers know that they need those faces to get average people to click. But we have a situation where we don't have enough stars anymore. And while some shows with great reviews, like Baby Reindeer, are able to surpass stars, it does feel like streamers need stars., and stars need streamers in order to make them more famous and get them paid. So how can this work out? Well, streamers are trying to find a new way to pay the stars of their shows. Let's dig into it. Why Are Streamers Changing the Pay Structure?At the beginning of the streaming era, stars were paid a lot of money upfront. The thinking was that since they would get no box office reward for being in one of these movies, they should be paid out now. Well, a lot of streaming movies didn't become hits, and yet stars were still paid. According to a Bloomberg report, Apple has already met with high ranking talent reps to propose a new way to pay actors in these roles, in order to level the playing field. SAG and the WGA went on strike last summer because they felt as if they were not participating in the profit share of hits on streamers. So there is a bit of a disconnect here. Especially since the actors typically getting...
Published By: NoFilmSchool - Thursday, 30 May, 2024