Remember that we recently announced the launch of a new cloud-based platform promising enhancements to collaborative processes? Well, Strada is in beta now! Utilizing top-notch AI tools, the digital solution strives to enhance and simplify filmmaking workflows on set and in post. Johnnie from our team talked with one of the company founders, Michael Cioni, to find out what makes Strada special and why we might need yet another set of tools. In the interview, Johnnie and Michael discuss the main idea and objective of Strada. They also dive into the specific features of the platform, both what is currently available and what is planned. Additionally, you can see which cameras are compatible with this solution, what vision the founders have for Strada’s future, and how AI tools revolutionize cloud-based workflows. Strada in beta: what is their main idea? When senior entrepreneur and filmmaker Michael Cioni (formerly Frame.io/Adobe) and his brother Peter Cioni (ex-Netflix) left their jobs to launch Strada, they didn’t know what the core functionality of the product would be. They were intrigued by emerging AI tools and their capabilities and wanted to use artificial intelligence to improve creative control. As Michael explains, there are numerous assets nowadays that can easily take over mundane tasks like syncing footage, transcribing interviews, or transcoding videos. Yet, more often than not, you need to use different apps for each. Also, somehow all these tasks land in the editing room continually increasing the editor’s workload. Why should they, though? With this idea...
Published By: CineD - Tuesday, 13 February, 2024