Canon and Nikon continue to lead the digital camera market. It’s not enough for Sony to be “just” third, and they’re about to invest $9 billion to change that. Sony’s goal is to be the leading camera brand by 2021. A couple of days ago Sony’s new CEO, Mr. Kenichiro Yoshida, has presented a three-year roadmap for their business portfolio. Among other things these two facts stick out when it comes to digital video/photo cameras: 1) The company aims for the crown in the digital camera market, and 2) they are about to invest a huge amount of money in order to achieve that goal. We’re talking billions here, $9.000.000.000 as a matter of fact. Sony Invests in Its Future We’re not going to cover the whole presentation the company held earlier this month on their Sony IR Day 2018 but a few slides of that presentation might be very interesting for the digital photo and filmmaking community. From light to display and everything in between | image credit: Sony The company wants to be the market leader when it comes to L2D technology: Light to display. Sony has you covered with everything you need to capture a given scene. They want to expand and strenghten their G Master lineup of high quality lenses. They will invest heavily in new and improved sensor tech and the underlying image processing pipeline. Their three-year roadmap really covers everything from light source to final display. Analyze the market and react. | image credit:...
Published By: CineD - Tuesday, 29 May, 2018