Sony and the Associated Press (AP) have completed a major test phase with their new in-camera authentication method. The new feature is set to be implemented in the Sony a9 III, a1, and a7S III in a future firmware update. Sony joined the Coalition for Content Provenance and Authenticity (C2PA) as a steering committee member last year and started working on camera-based authentication. While not yet finalized, the company’s extensive testing with AP is moving forward. The advent of AI-generated imagery is nothing new anymore. Dall-E, Midjourney, Stable Diffusion, or FireFly have become almost mainstream applications, spewing out endless images. With time and updates, some of these images are almost indistinguishable from authentic photography, which poses an immense challenge in fake-news-plagued media. Image credit: the Coalition for Content Provenance and Authenticity (C2PA) Authenticity under attack Several imaging, news, media, and other institutions, corporations, and manufacturers have risen to meet the challenge. The Coalition for Content Provenance and Authenticity (C2PA) is one initiative on this frontline. C2PA unifies the efforts of the Adobe-led Content Authenticity Initiative, focused on context and history for digital imagery and media, and Project Origin, a Microsoft- and BBC-led initiative that tackles disinformation in the digital news ecosystem. The C2PA consists of the companies above and many others. The Content Authenticity Initiative The Adobe-led Content Authenticity Initiative predates the C2PA amongst its founders. The C2PA is a joint effort covering a wider range of authenticity and copyright range. The Content Authenticity Initiative is responsible for the digital imaging part,...
Published By: CineD - Wednesday, 6 December, 2023