Even if you’re not a fanboy, you’ll have to admit that these Apple video ads are glorious. Shiny devices, lots of backlight, smooth camera moves. And the question is, how can you pull this off on your own, right? Syrp – the company behind the popular Magic Carpet Sliders and the Genie II – have released a video tutorial in which you get to learn it! Image credit: Syrp The video this article is all about is made entirely by the guys at Syrp. So be aware that they will use Syrp equipment to pull off most of the shots. Of course, you can use other gear and get similar results. There’s a lot of knowledge, useful advice and good, creative ideas within this video, so I wouldn’t label it as pure advertising. Using Syrp gear is one way of doing this, yet certainly not the only way. Syrp Tutorial – Creating Apple-like Ads A great deal of the magic here is created through the skilful use of lighting. A rather subtle but strong backlighting shapes the device and adds contrast. In combination with the movement of 1) the camera, 2) the device itself and 3) some of the lights, it creates cinematic shots. Watch the full tutorial below and let us know what you think! The main takeaway from the video is –in my opinion– this: You don’t need uber-expensive gear, a crew of at least 50, and two truckloads of lighting gear in order to create stunning results....
Published By: CineD - Friday, 21 February, 2020