In what might already be the biggest film and video industry news of 2024 (and despite tons of AI advancements already out and more undoubtedly to come), Nikon’s acquisition of RED Digital Cinema is truly ground-shattering. It’s perhaps the biggest camera manufacturer shake-up we’ve ever seen, yet it has revealed pretty much nothing about what might change for the two brands in the future. Despite lots of speculation, we haven’t gotten much info from either side so far. That is until RED Digital Cinema just released an update on their social channels that provides a promise to “clear the air,” and reaffirm that they plan to “remain fully committed to our products.”RED Digital Cinema Clears the Air — (@) In a short 11-second video shared to their social channels like Instagram and X on Friday, March 22nd, RED Digital Cinema has released its first major statement since the news broke of Nikon’s acquisition of their company. Here’s what it reads in its entirety: We figured we'd clear the air. We're excited about the future and remain fully committed to our products, the RED brand, our team, and our customers. There are no changes to product support, warranties, or policies. Keep Creating. Not a lot to sift through here, but some key points seem worth reviewing a bit more.RED Promises “No Changes”At first glance, this is a pretty encouraging notice shared by RED. It promises to clear the air and address what are some of the biggest concerns of RED users....
Published By: NoFilmSchool - Monday, 25 March