Can you release a movie by selling NFTs? Recently, Structure Films was the first to go to market releasing a documentary film through the purchase of NFTs. How did they do it? The filmmakers are using the power of cryptocurrency/NFTs to leverage a crowdfunding model to distribute content directly to consumers. The documentary in question is called We Are As Gods. It's about a countercultural prankster, environmentalist, and technologist named Stewart Brand. It originally premiered at SXSW 2021. The film chronicles Stewart’s extraordinary biography and his present-day mission to resurrect extinct species. That sounds like a movie a lot of other people would like to see. And the filmmakers were banking on that. They knew to get this film out there, it would cost a lot of money. The plan is to release We Are As Gods using crypto through NFTs minted on NFT publishing platform Mirror. Directing duo David Alvarado and Jason Sussberg had the idea to allow users to stream the film via the NFT, but also unlock analog artifacts and physical experiences alongside these digital rarities. Read More...
Published By: NoFilmSchool - Monday, 13 September, 2021