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Quibi's Dead. How Did $1.75B Turn into a Black Screen?

Get your shovels. Quibi is officially dead. As of Tuesday, Dec. 1, the Quibi app is no longer operable. The screen is black, the shows are gone, and so is the $1.75 billion that it took to get the application up and running. Of course, given the nature of Quibi, you still have to delete the app to get it off your phone. What made Quibi fail? We don't have one solid answer, mostly because there seem to be hundreds. From early goofs like not letting people screenshot their favorite shows to the pandemic eliminating places for people to watch quick bites, to not having any option to watching longer form shows as a whole, instead of in pieces, Quibi seemed to make every mistake possible. As of the third quarter of 2020, Quibi had 710,000 subscribers, down from 1.1 million the prior quarter. That steady decline showed a large number of users not interested in quick bites on an app they can't use on the big screen. This drastic miscalculation of the market was the company's downfall. Read More...

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Published By: NoFilmSchool - Tuesday, 1 December, 2020

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