ProClip USA, a leader in precision-engineered mobile mounting solutions, has announced its acquisition of INOVATIV, the California-based manufacturer of premium carts and mobile workstations trusted by DITs, camera crews, and production professionals worldwide. The deal brings together two companies with complementary expertise in mounting systems and workflow solutions. INOVATIV has built a strong reputation as the go-to brand for professional film carts, with products like the Apollo, Scout, Deploy, and Echo workstations becoming staples on sets around the globe. The company’s focus on aerospace-grade aluminum construction, modular design, and practical features like the motorized wheel system we covered at NAB 2024 has earned it a loyal following among cinematographers, DITs, and lighting technicians. ProClip, headquartered in Madison, Wisconsin, specializes in device mounting solutions for professional environments across fleet, retail, manufacturing, and healthcare sectors. The company works with Swedish manufacturing partner Brodit AB and brings over 30 years of experience in precision-engineered mounting systems. Will INOVATIV carts become more affordable under the new owner ProClip? We’ll find out. Source: INOVATIV Why this acquisition makes sense The strategic rationale centers on complementary technologies. ProClip’s expertise lies in device-specific mounting and attachment solutions, while INOVATIV excels at mobile workstation platforms. Combining these capabilities could result in more integrated solutions addressing the full workflow chain. Patrick Blewett, INOVATIV’s founder and CEO, will remain with the company. In the announcement, Blewett noted that the partnership would allow INOVATIV to accelerate its mission while expanding into new industries beyond film and broadcast. ProClip CEO Bjorn Spilling...
Published By: CineD - Friday, 23 January