It's so hard picking something to watch. It takes hours. I love watching Netflix, but I hate picking what to watch. As I endlessly scroll back and forth, I go from comedies to new releases to international films, trying to decide what mood I am in. And I know I'm not alone. Every day, millions of people peruse millions of choices trying to decipher what to watch on Netflix. “We face countless decisions in our daily routine and, at the end of the day, the on-demand ecosystem puts on extra pressure,” Elena Neira told Vulture. Neira is a professor at Barcelona’s Open University of Catalonia and wrote the book Streaming Wars: The New Television. Neira goes on to explain to Vulture that the surplus of choices overwhelms our brains and causes "decision fatigue." This makes potential audiences freeze and not make any decision at all—which is a huge problem for a streamer, which needs your eyeballs on its content to keep going. They don't want you to give up and move to another platform. Well, Netflix knows that. And they want to help. Read More...
Published By: NoFilmSchool - Wednesday, 28 April, 2021