In a move sure to be received calmly by creeps on the internet, Sydney Sweeney is selling her bathwater—or at least, a soap made with it. — (@) After a Dr. Squatch ad featuring Sweeney in a bathtub prompted fans to ask for a taste, she has decided to deliver. The new Dr. Squatch bar soap will feature pine bark, sand, and yes, actual drops of the actress's bathwater. It’s also scented like a Pacific Northwest forest, for a truly rustic experience.The Limited Product Launch Drops on June 6th. If you want any sort of serious spin here, I feel like Sweeney is a cheeky entrepreneur who is having a ton of fun with her image and with the internet. I'm happy she can make money off this, and I do think this kind of fun marketing is very endearing, not just by creeps but by people who love seeing celebrities not take themselves too seriously. At its core, this marketing move is a masterclass in understanding and leveraging the "parasocial relationship," aka the one-sided emotional bond fans form with public figures. Sweeney's initial ad, where she playfully called viewers "dirty little boys," is intentional and hilarious. By incorporating the "bathwater" into a product, Dr. Squatch and Sweeney didn't just sell soap; they sold a tangible piece of that perceived intimacy. Plus...it's really, really funny. Sweeney's whole brand is being down-to-earth. She restores cars, builds things, and seems like she's a blast to hang out with. This kind of stuff...
Published By: NoFilmSchool - 7 days ago