It's a lofty goal, but Paramount+ aims to deliver. ViacomCBS CEO Bob Bakish has announced that the platform is taking the new Mark Wahlberg and Chiwetel Ejiofor movie, Infinite, directly to streaming. This announcement came on Thursday via ViacomCBS first-quarter earnings call. Bakish said that Paramount+ would help them dramatically improve what is offered to the streamer. The goal is to compete with other streamers by increasing the number of movie titles available. Bakish said, “Turning to movies where we are poised to dramatically enhance the scale of our offering... In fact, we will shortly kick off a 'Mountain of Movies' marketing campaign, where we will highlight the thousands of new movies we are adding to Paramount+, including blockbuster hits and exclusive originals.” Read More...
Published By: NoFilmSchool - Friday, 7 May, 2021