Just before Cine Gear 2019, Panasonic has announced a significant price drop for their Super35 cinema camera, the Varicam LT. During the show, we visited Panasonic’s booth and talked with Mitch Gross about the price drop. The camera body is now selling for US$9,995. This price actually gets you a ready-to-shoot package with I/O ports, a battery plate, a Canon EF mount, and a control display. The Panasonic Varicam LT was introduced around 3 and half years ago. With that camera, Panasonic was aiming to provide a lightweight alternative (or companion) to the Varicam 35. For more information about the Varicam LT, check our older articles: Varicam LT announced and Hands-on and exclusive footage. Just before the Cine Gear 2019 show, Panasonic has announced a significant price drop for the camera, valid through the end of September 2019 – from US$16,500 the price dropped to US$9,995. Panasonic Varicam LT Price Drop Explained Mitch Gross from Panasonic told us that the reason to lower the price of the camera is based on market research. He spoke about the psychology of buying a camera body. By reducing the price of the Varicam LT, Panasonic is hoping to attract more customers by being in a different, “10,000-ish” price category. Panasonic Varicam LT With cinema cameras it is often necessary to spend another couple of thousands for accessories in order to be able to film with them, as the camera body often comes without the lens mount, battery plate, I/O ports, etc. Hello, RED? With the Varicam LT,...
Published By: CineD - Tuesday, 4 June, 2019