At FUJIFILM’s camera launch event in Amsterdam’s beautiful Eye Film Museum, Cinematographer Oren Soffer sat down with CineD to unpack how he shot Okay, the emotional launch film for FUJIFILM’s new GFX ETERNA 55. He explains why he mixed formats, how vintage glass informed the look, why he did not miss internal RAW, and what he actually saw regarding rolling shutter. As context, FUJIFILM’s GFX ETERNA 55 centers on a large-format 44×33 mm sensor, with the “55” in the name pointing to the sensor’s 55 mm image diagonal. Our release coverage video and article detail the concept and positioning behind this camera and how FUJIFILM’s film heritage feeds into the digital color pipeline. How the project came together Oren Soffer had previously collaborated with FUJIFILM by shooting stills on The Creator with a GFX-series body, which led to the invitation to make a short for the ETERNA 55 launch. He partnered with writer-director Andrew Kightlinger, who developed a script from a personal experience. The team aimed to put the camera through varied situations, day and night, interior and exterior, while keeping the story grounded in a single location. Production was tight: testing, LUT development, and prep were condensed around a four-day shoot in Portland, Oregon. Formats and lens choices Testing pushed the team toward two complementary capture modes. For spherical work, Soffer shot full open-gate 4:3 to showcase the unique rendering of the large sensor with fast vintage glass. He likens the compositions to medium-format stills, only now in motion. For widescreen...
Published By: CineD - Today