Music videos are changing—and for the better. Here are tips on making yours more cinematically interesting. At the film theory level, filmmakers are often characterized in two camps: painterly directors and directors who embrace musicality. So music videos must be the ones with musicality, right? Not necessarily. Today’s music videos are moving simultaneously into art-museum status while embracing new styles of visual rhythm. How? As Josh Olufemii explains in his pretty brilliant explanation, music videos today are taking a departure from the once gaudily movement-centric styles of jibs, dollies, drones, and gimbals, and are heading toward the painterly realm. To understand what we mean, watch Olufemii’s video essay below, where he gives a brilliant explanation of the basics of music [video] theory, and then read our takeaways. 1) Cutting on the upbeat The first point that Olufemii makes in his video is how good music video directors and editors go beyond cutting on the downbeat. Read More...
Published By: NoFilmSchool - Monday, 18 January, 2021