Today, at 10:00 EST (15:00 GMT, 24:00 JST) Sony will announce a new product from the Alpha line. Stay tuned for more information. When it comes to new Sony camera announcements, last year was quite interesting, even despite the COVID-19 pandemic. It proves once again that manufacturers’ product roadmaps are planned more than one year in advance. In May 2020, the Sony ZV-1 compact camera for bloggers was announced (we reviewed it here). In July, Sony finally announced the long-awaited Sony a7S III (you can take a look at our review and lab test). Later, in September the Sony a7C was announced – a camera that basically squeezed the popular a7 III into a smaller body with a flip-out screen. Last, but definitely not least, in November 2020 Sony announced the FX6 full-frame cinema camera (check our review here). The One Never Seen A few days ago, Sony teased a new product from the Sony Alpha line. The announcement will go live today at 10:00 EST (15:00 GMT, 24:00 JST) on Alpha Universe. 1.26.2021 ???? #BeAlpha Visit https://t.co/RnPhsty84b to stay up to date on all things #SonyAlpha pic.twitter.com/KFtlWKHH56— Sony Alpha (@SonyAlpha) January 21, 2021 Sony has been very mysterious about the new product. The Alpha line hints at a new mirrorless camera. The community has, of course, already some theories about what this could be. The only hint we have is the somewhat odd-sounding phrase from Sony – “The one never seen”. From all the speculations I have read online,...
Published By: CineD - Tuesday, 26 January, 2021