Today you will find a lot of fake news and made up rumors reported on some websites. Of course, the information is always carefully crafted so you cannot really verify the validity at a later time. The only purpose of those "rumors" is clickbait and I usually don't report them here, but I saw a post from Thom Hogan today where he debunks the latest claim (reported as "a rumor I trust"): "Internal Fujifilm document predicts 50% market share decrease for Canon and Nikon within 2021". Here are a few quotes from Thom Hogan's latest article titled "The Rumored Claims Are Wrong" (read the full post for a more detailed analysis): The big one this year is the totally unverified rumor that an internal Fujifilm memo says by "2021 Fujifilm predicts a decrease in market share for Canon and Nikon of 50%." I haven't added it to my Claims to Remember list because it isn't a verifiable claim. It's hearsay on a rumor site with a vested interest in Fujifilm's success. Canon and Nikon currently have 95% of 7.5m units (DSLRs). Fujifilm, Canon, Olympus, Panasonic, and Sony have about the same 95% of 3.9m units (mirrorless). Canon specifically claims in their audited financial information that they're at 48% of all ILC and should reach 50% this calendar year. That's 5.5m of the 11m units, DSLR and mirrorless. So, for Fujifilm's rumored claim to be true, Canon would have to hit 25% ILC sales, or 2.75m units. That alone would require them to lose DSLR...
Published By: Nikonrumors - Monday, 14 May, 2018