Toronto- and Los Angeles-based Moonvalley has launched Marey, an AI video-generation model designed specifically for professional filmmakers and studios. With a focus on creative control, legal safety, and ethical sourcing, Marey positions itself as a serious alternative to text-to-video tools like OpenAI’s Sora and Google’s Veo 3. Unlike many AI video models that rely on scraped internet content, according to Moonvalley, their new model Marey was trained entirely on licensed material – including B-roll from independent filmmakers and archives secured through partnerships with platforms like Vimeo. This makes it one of the first commercially safe AI video systems for production environments, reducing the risk of copyright disputes – a growing concern in Hollywood following lawsuits from major studios. Marey has already been adopted in pilot programs by major studios and ad agencies and was used by Moonvalley’s in-house studio Asteria (formerly XTR) for a Carl Sagan documentary. The model is now publicly available via a subscription-based system, with pricing tiers starting at $14.99/month for 100 credits. For “hybrid filmmaking”, targeted at video professionals Where many AI models offer prompt-based generation with little refinement, Marey provides what Moonvalley calls a “hybrid filmmaking” approach. It allows for: Precise camera control, including handheld simulation and trajectory shifts 3D-aware scene manipulation, including pose adjustment and object movement Editable shots post-generation, such as re-framing and changing backgrounds Tools for previsualization, storyboarding, and B-roll generation Same prompt-based interface inside the Marey AI web app in order to generate video from text prompts. Screenshot from within Marey...
Published By: CineD - Yesterday