Message from the CEO of Nikon, Toshikazu Umatate, on the Nikon Imaging Products Business: The Imaging Products Business saw strong sales of the new Z8 and Zf models, which deploy leading-edge functionality from the flagship Z9 mirrorless camera, and sales volumes of interchangeable lens-type digital cameras and interchangeable lenses also increased. Going forward, we plan to continue launching products for the mid/high-end market for professionals and hobbyists, where our policy is to appeal not only to core fans but also to increase new users and especially younger users. In the market for video equipment, which is expected to expand going forward, we will provide new value by leveraging the cutting-edge technology of RED, which has widespread support in Hollywood and elsewhere for professional use, with the aim of expanding our business and acquiring new sources of revenue. (source) Here is the latest Nikon Imaging status of business operations (previously reported here): AI recap: Overview of Nikon’s Imaging Products Business Strategy Nikon’s strategy for its Imaging Products Business, as detailed in the CEO’s message and the Mid-term Management Plan for fiscal year 2025 (ending March 2026), emphasizes sustainable growth through innovation in mirrorless cameras and lenses, expansion into professional video markets via the RED acquisition, and targeting a broader user base including younger demographics. The overarching vision is to “expand the possibilities of visual expression and acquire overwhelming support from all generations of fans worldwide,” while achieving stable profitability in a recovering market. Key strategic pillars: Product Development and Innovation...
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