Manfrotto recently announced a portable, easy-to-use hybrid tripod designed to cater to the needs of photographers and videographers. This new tripod brings innovative design and fast deployment features. Nino was on the show floor at B&H BILD Expo in NYC to talk to Manfrotto’s Program Director, Paolo Frison, to hear more. Manfrotto is a leading tripod and accessories manufacturer based in Italy. The company is part of the Videondum group, and now it has introduced what they’re calling a game-changing product at BILD Expo 2025 in New York City – the Manfrotto ONE hybrid tripod. After three years of development and extensive user research across multiple continents, the Italian manufacturer believes they’ve solved a fundamental problem facing today’s content creators. Addressing the hybrid creator challenge The Manfrotto ONE directly targets the modern creator’s dilemma: choosing between carrying separate photo and video tripods. As Paolo from Manfrotto explained during our interview at BILD Expo, “Today’s user has a big issue. They are using mirrorless cameras, and at times, have to frequently change between shooting photos and creating videos. So in a nutshell, as soon as they leave to go to an assignment, they need to choose if they have to bring with them a photo or a video tripod.” The solution comes in the form of a single tripod that seamlessly handles both applications, hence the name “ONE.” Manfrotto ONE hybrid tripod. Credit: Manfrotto Engineering innovation made in Italy The tripod features several patent-pending innovations, starting with a completely redesigned leg...
Published By: CineD - Today