One of the apps I use every day is Letterbox. It's where I log all the movies I'm watching, and I try to leave a short review as well, just to keep my mind clear and to be able to go back and see what I felt. I think it's really important for filmmakers to embrace Letterboxd....and now, Letterboxd is embracing you back. They'll officially be launching the Letterboxd Video Store in December 2025, a transactional video-on-demand (TVOD) service built directly into the app. The whole goal is to get you to stop doomscrolling and start picking movies to watch. But before you roll your eyes at "just another rental store," here’s why this specific pivot matters for filmmakers, especially if you’re working in the indie space.Let's dive in. Not an Algorithm, A CommunityThe biggest problem with current VOD platforms is the black box algorithm. It's built for people who have massive marketing budgets or famous films. Letterboxd is pitching the Video Store as the antithesis of that. It's kind of like walking into your favorite spot in the late 90s and asking your favorite clerk what to watch -- Those were the days. Imagine finding classics that were buried or indies that didn't get wide distribution? They are calling it "curated shelves." Instead of a robot guessing you want to watch an action movie because you watch Die Hard every Christmas, the store is programmed using the actual data from its 20 million+ members.They are looking at what people...
Published By: NoFilmSchool - Yesterday