In the last post we saw how EF established Canon as camera market leader, keeping mediocre DSLRs afloat well into the final chapter of the previous decade. EF lenses were critical. These lenses helped in the transition to Canon’s own mirrorless cameras and with EF, users were locked into Canon’s ecosystem, despite the growing threat of mirrorless in the second half of the 2010s. During that time EF even became the standard choice for video shooters across three completely different systems – Cinema EOS cameras, mirrorless cameras, and Blackmagic who continue to use the EF mount even in 2023. However, in 2023 I sense trouble ahead for Canon. RF lenses, let’s face it, just don’t have the same appeal. I’M SWITCHING. It’s that well known social media phrase, when you want to grab attention. Canon are very keen that you switch to an RF lens in particular. You see the intent in their crippling of IBIS performance with non-Canon lenses on their RF mount cameras, even the EOS R3! You hear it loud and clear in their handling of Sigma and other third party manufacturers. These respected partners, who for many years used EF mount are now denied access to RF lens protocols. (What a way to treat your third party manufacturers!) Aside from the underhand tactics, there’s another thing you might notice when you buy an RF lens. You may see a lot of muck on it and you may see that it’s very difficult to get off....
Published By: EOSHD.com blog - Monday, 25 September, 2023