At Sundance last week, Joseph Gordon-Levitt discussed one of the biggest problems facing indie filmmakers who want to use AI tools.The people whose work trains these models aren't getting paid. And he wants to find a solution.Gordon-Levitt connected the issue back to social media's business model, which AI companies have adopted wholesale."They're running the same business models, the same exact business models," he said. "Hook you, keep you, serve you ads."The actor and director, who founded the company Hit Record in 2010, watched social media transform from something he and other filmmakers were excited about, something he believed would democratize creativity, into what he now sees as a warning about AI's trajectory.Check out the video below from his conversation at Sundance, in which Gordon-Levitt talks about starting his production company and what has changed since then (and what conversations need to be had about AI). - YouTube www.youtube.com The ProblemAs he discusses here, one big issue is that AI and LLM models don't work without human input. They digest all the human-made movies, books, and songs they can and put that data into a whirling pool of information to pull from."These AI products, they're called artificial intelligence," Gordon-Levitt said. "There's a great thinker named Divya Siddarth who says, let's not call it that. Let's call it collective intelligence, because, really, they don't artificially generate anything."The models break down pre-existing information into data, estimate the statistical probabilities of those bits, and then generate outputs, he said. And right now, tech companies...
Published By: NoFilmSchool - Yesterday