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Is it Really a Hasselblad or Leica Camera? About Branded Smartphone Cameras

The marketing for most premium smartphones revolves around the respective camera systems, as this is the area where manufacturers can score the most points with their customers. But does a shiny Leica or Hasselblad logo next to the lens really mean you’re getting a Hasselblad camera attached to your phone? Why do you buy a new mobile phone? Because the new model has a slightly faster CPU? Or offers better battery life? Probably, yes. But by far the most attractive feature of a new phone for most customers is the new and improved camera system, as each new model usually performs significantly better than its predecessor in this regard. Other features are important as well, of course, but the camera system is still the component that makes the biggest (and most noticeable) leap from generation to generation. Huawei Mate X2 “co-engineered with Leica”. Image credit: Leica Some major brands try to boost the appeal of their phone camera systems by teaming up with legendary photography brands like Leica or Hasselblad. High-end phones from Huawei and OnePlus do just that. The question is: Is a Leica camera even remotely comparable to the smartphone camera system of a Huawei Mate X2? Smartphone Cameras by Hasselblad and Leica? Smartphones are pretty advanced pieces of tech gadgetry these days, and their (digital) inner workings use highly complex algorithms to provide simple solutions to complicated use cases. Just snap a photo and it will look great, regardless of lighting conditions, camera shake and other external...

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Published By: CineD - Tuesday, 13 April, 2021

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