Adobe MAX 2025 underscored how quickly creative technology is reshaping production — yet the company insists that speed must never come at the expense of responsibility. We met with Rajan Vashisht, Senior Director of Machine Learning Engineering at Adobe and part of the Firefly team, to discuss how Adobe is scaling its generative AI ecosystem while keeping human creativity at the center. During Adobe MAX 2025, I had the pleasure of interviewing Rajan Vashisht. Rajan leads the development of Adobe Firefly’s generative AI capabilities across web and mobile platforms. He pioneers innovations in content platforms and collaboration tools that enhance flagship creative products like Photoshop and Illustrator. Rajan’s core focus involves advancing applied machine learning solutions, optimizing system performance across Adobe’s cloud services, and driving business growth through AI-powered innovations. He leads a team of Learning Learning engineering professionals to solve complex technical challenges using state-of-the-art machine learning techniques, ultimately empowering creative users and maintaining Adobe’s competitive edge in the evolving generative AI landscape. Based on his answers, here is a summary of the interview I conducted with Rajan: Adobe MAX 2025 Keynote. Credit: CineD Adobe Firefly’s broader identity Adobe Firefly is evolving into a full-fledged creative AI studio, shifting from image-only generation to an integrated platform for filmmaking and content creation. The new Firefly Image Model 5 delivers native 4 MP images with unprecedented photorealism and layered editing, while new tools like Generate Soundtrack and Generate Speech bring audio and voice-over generation into the mix. At its core, it’s...
Published By: CineD - Yesterday