Insta360 has just released a teaser about an upcoming product that will be released in the following days. With the tagline ‘A new force in action’, the teaser shows a camera with a Leica lens and a flip-up screen. It looks like an action camera with a similar design to the GoPro, so let’s see what awaits us! Insta360 was founded in 2015 to seek a better way to share experiences, which led them to produce their first 360 camera. They have launched successful products like 360 cameras (the X3 or the ONE RS), action cameras, handheld gimbals or webcams. They just released a teaser about an upcoming camera that will see the light of day on November 21, 8:30 am EST. This is the first public announcement of this new camera, and watching the teaser, we can see that it appears to have a Leica-branded lens. Insta360 GoPro competitor teased in action cam market What’s noteworthy is that Insta360 takes a direct stab at GoPro, quite clearly “shattering” the GoPro in that teaser video – which is of course a bold statement, especially considering that recent GoPro HERO cameras kept coming out on top of DJI Action cameras in our reviews in the last years. Users commenting on the video on YouTube are talking about what looks like a new action camera with flip-up display, teased AI (?) functionality, and possibly a modular design… but they are mostly users’ guesses and wishes, so we will have to wait till that...
Published By: CineD - Thursday, 16 November, 2023