Have you ever taken a moment to ask yourself, "Why is this camera that I’m using the way that it is?" Well, the answer to that question, if you have asked it, is because of product design. And, believe it or not, teams of highly skilled product designers labored over every decision about your camera.From the form factor to the button placements, a camera’s product design is a huge part of its development and perhaps the most important factor for its success. To give some insights into the design and development of the GFX ETERNA 55, Fujifilm is rolling out a series of development stories that explore how and why the camera was developed.The latest episode is about product design, and it’s quite fascinating. Check it out below.Fujifilm GFX ETERNA 55 Product DesignDeveloped to be a “large format camera that doesn’t feel big and remains highly practical,” was the goal of the Fujifilm GFX ETERNA 55. The camera body contains an electronic ND filter, but because it must cover a large format sensor, the filter inevitably becomes as large as the sensor itself—or sometimes even larger. As you can see in the video, many design decisions were made regarding where and how to fit the large-format sensor and the ND filter. Furthermore, the development progressed with decisions on where to arrange the side panels and the rear ports as efficiently as possible to minimize the overall body size. The GFX ETERNA 55 continued some development trends first explored with the...
Published By: NoFilmSchool - Today