IMAX certifies a new crop of cameras. Timing is everything. Earlier this week, Achtel released the 9x7, a 65MP digital cinema camera in hopes to expand Giant Screen and IMAX productions into the hands of more filmmakers. Today, IMAX said hold my motherf---ing beer. Previously, only the ARRI ALEXA 65 IMAX camera that's part of ARRI Rental was IMAX-certified but all that has changed. The new "Filmed in IMAX" program certifies the ARRI ALEXA LF, MINI LF, the Panavision DXL2, RED Ranger Monstro, and the Sony VENICE as part of the program. You can look at it as IMAX's version of "Netflix Approved" cameras. All of this was most likely in the works prior to Achtel's announcement, but yikes. IMAX has basically squashed any real potential of the 9x7. Unless a filmmaker needs a camera with an ultra-small footprint, they're most likely going to choose something they're familiar with (and has support behind it). Goliath 1, David 0. Read More...
Published By: NoFilmSchool - Friday, 18 September, 2020