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If You Have $3 Billion, You Can Buy A24

Are a few big companies going to control all of the media? In the rumor mill this week is the idea that A24 is for sale for $2.5-$3 billion. Right now Apple seems to be the most likely suitor. Behind it is Amazon, which just bought MGM for almost $9 billion and is looking to expand the offerings on its app as fast as possible. These are unprecedented times, and industry leaders are looking to keep up with the streaming wars by having content that keeps people coming back for more. Even though A24's biggest hit was Hereditary, which only made $80 million worldwide, they could be the right company to seduce bigger filmmakers to work with them and thus entice more people to the app, or just have an unserviced market share that no streamer has really tapped. Jimmy Schaeffler, CEO of media consultancy firm the Carmel Group, told Indiewire, "It’s like buying a really premium property in LA. You’re ideally going to find a nice, comfortable place for your family and in the best of situations you’re going to watch the value of that going up just as you live in it.” Read More...

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Published By: NoFilmSchool - Friday, 16 July, 2021

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