When you embark on pitching a new project in film and television, words can only take you so far. Cinema and television are visual mediums. That means, at times, a picture is worth a thousand words. Plus, executives hate to read. So, how can you communicate to them what your project will look and feel like? Enter the lookbook. Today I want to go over what a lookbook is, how you can make one, and look at a few examples of lookbooks I managed to dig up that can help you with your process. Ready? Let's dive into the project together. How to Make a Lookbook After talking to a few friends across the industry, I felt like I heard a few definitions for lookbooks, so I think we should start at the basics. What Is a Lookbook? A lookbook is a carefully crafted assembly of images that illustrates a creative's vision for a movie or a TV show. It is usually put together inside a PDF or bound book. It has a narrative flow and takes its reader through the project's look, feel, and intended execution. It's also sometimes called a "pitch deck." 'Lady Bird' lookbook Credit: Chips Why Use a Lookbook? A lookbook functions as a frame of reference for the audience. It can go into detail on specific elements like cinematography, color, production design, editing, and casting. All of these categories (and more) are addressed using pictures from projects deemed to be similar. The creator may...
Published By: NoFilmSchool - Wednesday, 28 August, 2024