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How Is Marvel Changing Its Approach to TV?

The most common knock on all things Marvel for the last few years is that keeping up with all the TV shows and movies feels like homework. There have been dozens of movies and tens of TV shows, all of which seem to have a character or storyline that crosses over, and you'll be at a disadvantage as an audience member if you haven't seen everything. Well, Marvel has heard you. And they want it to be easier. At the Disney Upfronts, Marvel Television's Brad Winderbaum told THR, "The most important thing we can do as a studio is tell stories that resonate with people.” Winderbaum continued, “I don’t know that every show has to try to be a giant Endgame-scale event that’s a four-quadrant series, that every single person shows up for in a big emotional way. If we can do that for anybody, for one fan, then we’ve done our job.”This is partially based on not making a show homework, and on budget. It was getting expensive making these deals that covered a ton of characters and had to be tied into certain universes. Winderbaum said, “Producing shows with marquee names, it made it really challenging to produce second seasons; the margins on TV are smaller. Looking to the future, does it mean that we won’t have big Avengers names? No. They may not be the titular character of the show, but they can still make appearances. You should be able to watch these shows on their own,...

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Published By: NoFilmSchool - Thursday, 15 May, 2025

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