Alec Puro knows a thing or two about the music industry, having been in it for most of his life. Just like Trent Reznor of Nine Inch Nails, James Iha of The Smashing Pumpkins, and Danny Elfman of Oingo Boingo, Alec is a rocker turned film and television composer. His early days in the industrial rock band, Deadsy, quickly transitioned into creating and licensing music for shows such as NYPD and Chicago Hope and composing Sundance hits such as The Good Night and The Art of Getting By. After scoring more than a hundred film and TV projects and creating a full-service music production company, Gramoscope Music, he saw another need in the ever-changing entertainment industry. “Countless content creators told us they struggled to find unique music that fits their style while navigating different platform requirements. They wanted access to the same quality audio they heard in their favorite shows and films, but traditional licensing was either too expensive or too complicated. After building Gramoscope's catalog for fifteen years, we realized we had this incredible resource that could solve these exact pain points. The democratization of content creation through platforms like YouTube and TikTok meant there was this huge community of talented creators who just needed better tools. So we created a royalty-free music subscription service called Viralnoise, designed specifically for digital creators of all kinds.” Alec discusses everything from creating Viralnoise to collaborating with Spin the Bottle director Gavin Wiesen in the conversation below. Alec Puro Credit: ViralnoiseNo Film...
Published By: NoFilmSchool - 6 days ago