Apple TV+ is building slowly, but building strong. When Apple TV+ began, I have to admit I was skeptical about paying for an app that was only going to build their library one show at a time. Unlike Netflix or even Amazon, Apple TV+ is not licensing movies and TV shows from other platforms to play on it. Everything it has was developed in-house. Over the last few years, this strategy began to pay off. The reason is, it has started having hits. Shows like Ted Lasso, The Morning Show, and Servant, and movies like Coda, have gotten awards attention and drawn in worldwide viewers. In fact, now people are seeing Apple TV+ as a true contender amongst the streamers. And Apple is ready to expand and add even more originals to the fold. This all can happen because Apple does not rely on its media to make money. It has other sources of income and products besides the shows and movies it creates and buys. Without being reliant on this, it can afford to build slowly. Read More...
Published By: NoFilmSchool - Monday, 8 November, 2021