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How Did 'Seinfeld' Become Streaming's Biggest Marketing Chip?

Seinfeld was one of the most popular TV shows of all time. And it is still, on streaming. When you're picking what to watch on streaming, how do you decide? While some people reach out for something new, most settle into the shows they find comfort in. The ones they continue to go back to over and over again. Shows like Friends, The Office, and of course... Seinfeld. In the 1990s, Seinfeld was the most-watched show on television. It quickly went to syndication, where it raked in new and old viewers who wanted to hang out with the gang as they dealt with close talkers, man hands, crazy clowns, chocolate babka, and Newman. While the show made hundreds of millions of dollars for NBC while it was on the air, it made even more in syndication. TBS carried the show and played it as much as possible. Read More...

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Published By: NoFilmSchool - Tuesday, 5 October, 2021

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