Marvel built its brand on being sentimental. Sometimes it comes off as cheesy or fake, but it's never afraid to show the love. But does one scene encapsulate the brand better than others? I remember when Marvel acquired the rights to Spider-Man from Sony in the late 2000s. After two movies that failed to live up to the sum of their parts, it felt like Spider-Man: Homecoming was not only a clever high school pun but also a really great metaphor for the character returning to the studio. My favorite part of Marvel is how it never has shied away from putting its heart and soul first. Sure, there are some cheesy lines and not all the chemistry works all the time, but the movies aren't afraid to be genuine. In a world where you see studios pushing more "gritty" reboots and ideas, Marvel went for the full schmaltz. They do this by building everything from a small emotion. Steve Rogers just wants to help. Tony Stark just wants respect. Carol Danvers wants to know her past. T'Challa wants to get out of his father's shadow. Peter Parker just wants to be a normal kid. Read More...
Published By: NoFilmSchool - Thursday, 25 April, 2019